University Email Campaigns: Tips for College Marketing 1. Lets look at various student recruitment strategies that can: The Top of The Funnel (TOFU) is the stage where you market your university and get the attention of as many real prospects as possible.
Colleges announce and finish campaigns - Inside Higher Ed In this article, well cover four ideas for high-converting college marketing campaigns, including content that is focused on: Although a lot has changed in 2020, the power of inbound marketing is still exceptional, especially in the world of higher education. From Hawaii to Italy, students are increasing the colleges brand awareness through user-generated content, while also driving engagement to their own pages by getting tagged on the official Boston College Instagram account. Understanding the role that a state flagship plays and the myriad of stakeholders involved, the idea of We encapsulates so much of who the institution is as well as where We can be applied. Don't talk down to prospective students. Without any doubt,content marketing is very impactful for universities, colleges, and schools likewise.
Set the right timezone based on your contacts location. Why MOFU prospects: They may have dropped off due to lack of connection with you. Executing unique Instagram campaigns is just as important as your routine daily posts. Check out their recent Facebook ad below: Since the marketing team at Augusta knew that their target audience was on social media, they knew how to reach them. Donor Retention Optimize content for online attention It's a no-brainer that Gen-Z is hooked to the net and conducts most of its business online. The series inspires and motivates students by giving them a role model to connect with who is a current student or alumni of the university. People value the opinion of their peers. Which leads to my next recommendation. Maximize Organic Traffic through Optimized SEO Techniques It is an organic approach to attracting the right students to apply and enroll in your university. See all Resources ->, Canvassing Free Toolkit Create Student Personas For Your School. They leveraged the power of video content to talk about their Promise Scholars Program. The private school landscape is ultra competitive. Best practices for these student recruitment strategies: In California, a film school contacted 223 prospects with a message concerning their financial aid status using CallHub. So if a university takes a one-size-fits-all approach, it wouldnt work with the prospects. Manage all resources in a single repository so students can pick from what is most helpful to them. The Hybrid Higher Ed Brand. Talk to board members, the principal and professors to get their insights for your story. However, if your data is synced, an agent can see a prospects responses to the email survey and can take the nurturing forward from there. Its a no-brainer that Gen-Z is hooked to the net and conducts most of its business online. Boston Colleges #BCOnBreak campaign highlights students on vacation wearing BC apparel. Generally speaking, most students dont go to college just for the sake of going to college. With that inspiration in mind, and to bring a little celebration to our craft, Ive compiled this list of nine other great marketing campaigns and taglines from higher ed that take big ideas, wed them to brand identities, and have been expertly brought to the big stage. Given how popular dating apps and personalized content is for the young generations, this campaign was a huge success, and Salfords marketing director said they helped 10,000 candidates find a match. As per Hanover Research, many universities have hired corporate marketers, including CMOs, and invested considerable time and money building strong institutional brands. The 2017 Social Admissions Report found that "63 percent of students use social media to research a college they are interested in and 60 percent have followed or liked a college they are considering." Offer valuable resources that help them with the admission process, Bottom of the funnel: Student recruitment strategies to inspire prospects to secure admission, 2. Mass Texting Campaigns, Get out the vote guide Allows at-scale personal communication in a short time. However, it does have various other sports programs. Theres no question about it. has been inspiring. Saint Louis University has done just that with itsadmissions page. In 2016, they ran a campaign in partnership with Tinder. By conducting interviews, leveraging existing data, and working with members of your admissions team, you can learn about what truly motivates these students to earn a degree from your university.
How to implement a successful student recruitment marketing strategy User-generated content can be used as a first-hand testimonial for students experiences and satisfaction with the school. From Protect Purdue to the Persistent Pursuit and everything in between, its clear that this platform isnt just flavoring brand communications but, instead, driving actual institutional behaviors and its been fun to watch. University of South Carolina: "The Remarkably We" Similarly an innovative marketing strategy can be a valuable addition to your student recruitment strategies. In Walter Dill Scotts 1903 the Psychology of Advertising, he wrote that advertising works by creating the right kind of associations the stuff we want to be known for and the stuff we need to continually weave through all our communications to strengthen it over time. If the quickest way to the head is the heart, the emotional levers we pull through powerful stories is the rocket fuel to put us on that path, and this campaign demonstrates that. The series highlights quotes from the interview that can be applied to users professional careers and urges them to watch the full interview on their YouTube page. Based on this, you can decide which of them need nurturing and which of them can be filtered out The former are your priorities and the latter, posteriorities., Peter F. Drucker, the Father of Modern Management Studies, gives an apt definition of posteriorities as deciding what tasks not to tackle andsticking to the decision.. You are contacting students who already may have heard from 15 or 20 institutions. But depending on which part of the world your university is located in, some sports are particularly popular. If we are talking about big brand ideas, theres none more quintessential than what Purdue University has done with the The Next Giant Leap, a platform meant to elevate the institutions world-class innovations. The campaign was anchored to a portfolio of student stories in an attempt to get prospective students to see themselves at URI. With campuses using our Noel-Levitz Direct marketing services, we have seen some dramatic results with well-timed application pushes to seniors. 2023 eCity Interactive. Part two of the series, Five principles of a successful prospective student direct marketing campaign, Read part one: Building the right list for campus direct marketing. Considering that, the marketing team at NYU created a Facebook video series promoting all the other sports programs like Archery, baton twirler, and Nascar. How we communicate our marketing is an investment in brand building and its these examples that show how big ideas pay dividends. Struggling to drive engagement toward your colleges Instagram account? Studies show that: While some of these numbers reflect academic failures, they also indicate drop out rates. Through successful facilitation techniques of user-generated content, RU students line up to get their stories posted on Rutgers Universitys official Instagram page. Furthermore, the ability to schedule and automate communications enhances deployment processes. 1. Do your prospective students want to know this? All rights reserved. These university and college advertising campaigns can be in the form of social media posts, print ads, or email newsletters. The literature would argue that without some creative guardrails in ones quest to become different, you run the risk of losing a connection to the category. The students created all the content and served as UGC for the university. For universities who want to make the recruitment and admissions process simple and transparent for both students and staff, a modern customer relationship management . The demands of todays students mean that you cant limit your direct marketing efforts to a single event or even a single season. After nearly closing its doors, a combination of enrollment strategy, new leadership and community and campus support helped to not only keep the doors open, but emerge revitalized. Fundraising The University of Copenhagen allows website visitors to navigate various parts of the university building virtually. Figure out the type of content youre going to publish and the platform youll publish it on. Prior to starting Orion, Rayed has worked in various marketing positions and spent millions of dollars across different ad platforms. Set strategies to target and recruit minority students. https://www.pepperlandmarketing.com/blog/college-social-media-team, https://www.pepperlandmarketing.com/blog/social-media-strategy, https://www.pepperlandmarketing.com/blog/types-of-instagram-content, https://www.pepperlandmarketing.com/blog/college-instagram-campaigns, https://www.pepperlandmarketing.com/blog/higher-education-instagram-statistics, https://www.pepperlandmarketing.com/blog/best-college-instagram-accounts, 4 Ideas for High-Converting College Enrollment Marketing Campaigns, Well organized campaigns are a key component of your content marketing strategy and overall.
How Colleges Can Elevate Its Marketing With Social Media - Juicer The beauty here is that this is a bit of all three and is category-defining among competitor engineering programs. Like all Twitter debates, this is one rather polarizing, however, there is a small faction furiously noting why not do both? We dont blame them. The inboxes of prospective students represent a direct connection to college recruits and their families. This very personal campaign leverages images with extended captions that offer stories of how roommates, friends, or even married couples came together at Rutgers.
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