what should be in a capability statement

Small Business Programs The first benefit is that you will already have answers to those five questions. How to Create an Effective Capabilities Statement How to Create an Effective Capabilities Statement Create a Capabilities Statement to emphasize your business capabilities, demonstrate past performance, and showcase competitive advantages. Most capability statements are 1-2 pages, but some can be longer, especially if they include photos and other visual elements. How To Create A Killer Capability Statement (Please note: These templates are offered as a helpful starting point but do not guarantee applicability to individual situations.). What makes your company name stand out from the pack? Click to reveal While I'm in a different business, this process can be used, in part, by new suppliers to our company. What is a capability statement? October 2016 Government buyers wont give you a contract based on whats in it, but they may determine that your company is eligible for a small business set-aside and add you to a list of possible sources. 2. Want to know more about how to work with USAID? You may also need the help of external professionals to create other formats of or additions to your capability statement. You need a clear and concise capability statement you can readily share, not just with government folks but with potential teaming partners as well. They are usually written as a command. Weve also provided sample templates and examples to get you started creating your own capability statement. create new documents to suit specific audiences and opportunities. Australian Business Licence and Information Service (ABLIS), Service industries and providers, and professional and financial services, Environmental codes of practice for industry, Using trade shows, exhibitions and events, brand identity and visual design elements, difference what sets your business apart from others. PSC and NIGP codes are used to further categorize the goods and services purchased by the federal government (which uses PSC) or state and local governments (which use NIGP codes) to help administrators and the public better track public expenditures. Doing so will help introduce your company to thousands of prospective clients who use GovShop every day to conduct government market research. Regardless of the purpose, having a capability statement readily available can lead to a future conversation. Provide them information they need. You can email the site owner to let them know you were blocked. Your capability statement should be visually appealing and well-branded. , and use the information on your capability statement to fill out each section of your profile. Next up, the core competencies section expands on what your company does well. There are typically two audiences for capability statements: (1) USAID staff evaluating proposals, which could include individuals from technical or management offices, and (2) potential prime partners. Its not unlike a dating profile; you want to give the contracting professional key information theyll use to decide whether to swipe left or swipe right on your business. portalId: "5753112", This button displays the currently selected search type. The purpose of a capability statement is to outline what you can offer potential clients. All Rights Reserved. Help us create Open Government Markets, Why You Must Have a Government Capability Statement, Elements of a Clear, Concise & Dynamic Capability Statement, How to Create a Government Capability Statement for your Business, A clear, concise and dynamic capability statement presents highly relevant information about your business in a single, easy-to-digest page. A capability statement is a must-have tool for any business in the construction and engineering sectors. Similarly, you may have more than one core capability that youd like to focus on. You can add, change or exclude topics based on what you're aiming to achieve. Before you go into the design and layout of your capability statement, just create a simple word document covering each of the sections. March 2017 Take copies with you to networking events. Showcasing Research Strengths with Capability Statements But the best call to action is to actually provide the contract officers something of value to them. Capability statements help government agencies looking for qualified businesses for contracts to find ones that are good fits. You can visit here: https://capabilitystatementlab.com/, May 2020 If you can find that pain point, then you can explain why you are distinct in providing help to solve it. Once youve picked a design and format you like, start with an introductory paragraph that describes your company and what goods or services you provide. Even these templates, however, should be modified to include your logo, as well as your branded fonts and color palette. It condenses your business down to a skimmable one or two-page summary of what your company does, why it does them well, and proof of previous experience. For each performance have a reference from the listed contracts ready, including name, title, email, and phone number. This website is using a security service to protect itself from online attacks. January 2015 It is very important that you DO NOT send your normal Capability Statement, even as a secondary attachment. And you will know if they use the guide because they will ask those questions. The second benefit is that you now have their email. What information should I include in my capability statement? In the process-driven sales cycle of public procurement, information like whether your business has a particular socioeconomic designation or resells a particular manufacturers product, can mean the difference between getting a follow up call or being excluded from consideration. The whole document should be attractive and visually appealing with good photos, infographics or illustrations of your products, services and personnel. Make sure that your corporate capability statement corresponds with your marketing, online and offline profile i.e . June 2016 Government contracting vehicles like the GSA Schedule are essentially catalogs, and earning a spot on them is a big deal. Great places to find keywords that will catch the agencys eye: Your Core Competencies are a great place to start using your keywords to describe how you help solve the contract officers problems. Dont include more than five NAICS codes. In marketing, we call this social proof. Social proof is described in psychology as the effect of people assuming that others know what is good and what should be done. A capability statement is like a resume for your business. Include the name of each organization or donor that you worked with, the dates, and a short description of your impact or outcomes. This section should start with one to two sentences describing your key strengths, followed by bullets that highlight key qualities that the agency is looking for. Lee Woodrow - Executive Branding Specialist, Chantal Gerardy Online Business Strategist, A distilled summary of your firms capabilities a snapshot, Shows how you will solve that specific clients problem, Includes only the information that is important to the targeted customer, A document with spelling and grammatical errors, A history of your company since the year dot, A story all about you. Capability statements are essential to any company as a great capability statement will not only encourage clients to do business with you, but it can also be incorporated into tender documents. Not all of these transactions will lead to business in fact, few of them will but exactly zero of them will convert if you dont have a good capability statement. They key to great differentiators is identifying your clients pain points. talking to clients to find out why they choose to do business with you. The longer version should give a high-value and in-depth understanding of your company. This blog post hopes to demystify the various types of Capability Statements and when you should use them. Top Tips to Create a Powerful Capability Statement - LinkedIn , NIGP codes, PSCs, and any other certifications you might have. Compared to other examples of capability statements, this one does stand out. Keep your website up to date and consistent with your capability statement. We are providing template designs that will allow you to create an eye-catching capability statement. Terms of Use | Terms of Sale | Privacy Policy. NHO Compensation Use their language. Federal Contracting Does your business need a capability statement? 3 Steps for Tailoring Your Capability Statement - TargetGov But without a clear call to action, they may not know what that next step is. 50+ Compelling Capability Statement Templates So, what do you need to have in your Capability Statement? Things such as website, point of contact at the company, their phone number and email, and the physical address of your business should be included, along with any other basic information you deem necessary. Ensure that the flow of the document is natural and logical. Joint Ventures In short, a capabilities statement is a resume for your business. What's most important to the decision makers who will read the document? You dont need to be intimidated by this process, as a clear and concise document is more important than how it looks. Similar to an elevator pitch, your capability statement is an efficient way to communicate how your firm can add value to international development activities. As a brief review, here are those sections again: Now we will discuss exactly what you need to be writing in each of those section in order to make your capability statement stand out and convert bids to contracts. }); Engage With a Public Purchases Global Ecosystem and Find the Best Technology and Solutions Available in the Market, Connecting Government Buyers and Suppliers Through Big Data and AI, Get access to the latest market and supplier information, About public procurement information, data and technology, workforce, strategy and leadership, Intensive research and community engagement on areas like metrics, workforce competency, and procurement technology, Europe News, Articles, Perspectives and Best Practices, We are enabling open government markets by providing deep market intelligence, Partners, Clients, and Platform Users on Public Spend Forum, Public Spend Forum has offices in Washington, DC, Chicago, and the United Kingdom, Join our team! and add you to a list of possible sources. Its about how your capability will solve your clients problem. See a Sample Construction Capability Statement Make sure that you're also having a good balance of information. Whether youre looking to win new clients, grow your business by submitting requests for tender or market your business better, a capability statement can help. Once again, relevant experience is what is important here. Exciting capability statement templates so you can get right to work building your brand. track record the evidence of your achievements. Privacy Policy | Legal Notice, March 3 2023 Entity Administrators Deadline to Update SAM.gov, The Revival of Earmarks/NAICS updates for WOSB/Prison Camera Law. Make sure that youre also having a good balance of information. A good capability statement will typically: Most importantly, it will help you win new business customers. You can even put a link to your Capability Statement in your email signature. That means it will be just another piece of text writing. What is a capability statement, and why does my organization need one? RocketGovs favorite item of value is a guide to the 5 Things to Ask [your industry] Bidders. This guide will include the questions to ask and why they are important for this type of project. GAO Protest Every project an agency does is to fulfill a mission goal of the agency, and every mission goal is to satisfy a pain point either within the agency, the government, or the citizenry. A government contracting professional may keep a file of capability statements for strategic market research, especially if they are exploring an entire industry. Dont put pictures of fairies on your Capability Statement if you are a heavy equipment supplier! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Use these tools to help produce winning Capability Statements. The topics in this section cover most aspects of running a business and will help you to build up your knowledge. What to Include in Your Successful Capability Statement. It can also depend on the purpose you plan to use your one-page capability statement template for. You should have a general capabilities statement that you can hand out at trade shows, conferences and leave at a customer's office. has a gallery of design options to choose from to find something that suits your business. Developing a Capability Statement: A Must-Have Tool for Diverse In those instances, you can spend more of the capability statement talking about core capabilities and less on case studies. Small Business Compliance How should I format my capability statement? Here, you can present previous jobs or clients youve worked on to demonstrate your reliability and history of quality work. If you are a small business but dont qualify as disadvantaged, we still recommend you indicate your size status as a small business. June 2015 Size Protests Security clearances that you or any employees hold, including facility clearances if applicable to your business, can be quite valuable. Use this version to tailor your story to a particular prospective client, or for a particular tender you are writing. An error on such an important document will call into question your credibility and attention to detail, and its not the type of first impression you want to make. FLSA Call your document a capability statement. The contract officers will be looking for that document. Do not list everything you are good at. Include their email and phone number for any questions. Think of it as a resume for your business. Make an argument for what sets your organization apart from the competition, whether its specialized expertise, technologies, or even softer skills and abilities. use bullet points and tables, not just long paragraphs). So, what exactly is a capability statement? Make sure not to ramble here, its important to be concise and to the point but still give a complete overview of the business. The purpose of a capability statement is to provide an overview of your: This is more than 'about us' content. Make sure to feature your logo and branded color palette along with any images or graphics that describe your work. A Capability Statement is a document that shows your potential client exactly what goods and services you are capable of providing to them - your Capabilities. However, making your own from scratch can be complicated (and difficult if youre not a graphic designer). This version will be different for just about every opportunity youre trying to procure because it will speak specifically to that opportunity, that agency, or that prime contractor. May 15, 2023 Many universities are keen to partner with industry for research, but "universities" don't partner; their people do. 69.163.152.136 Professional graphic design is always best for a high-profile document like a capability statement, but, to get you started, we have created two basic free one-page templates that can be downloaded and modified for your organizations use until you can have your statement professionally designed. So you understand that you need a capability statement, but how do you get started? While your statement should be tailored for every opportunity, having a baseline capability statement on hand will save you time as you develop proposals. You can learn more about USAIDs priorities in your country and sector by reviewing USAIDs Country Development Cooperation Strategies. Depending on what you want to use it for, it can vary from a single-page summary to an extensive, multi-page document. Only include your company skills that directly relate to this project and agency. formId: "c4bb4d93-4f14-4ff4-bd12-ff8f94c9c1dc" Use the information youve gathered to populate the capability statement. Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page. Now that you know the basic elements every capability statement needs to include, you can begin the design process of laying out this information in a visually appealing manner. Carter's 10 Cs of Supplier Evaluation - Mind Tools Often the most time-consuming component of capability statement writing, this is where you discuss what sets you apart from competitors. If you are submitting a proposal to a request for bids or proposals, then make sure your writing is tailored to exactly what they are looking for. In todays digital world, government agencies act like everyone else they are searching using keywords. Remember, core is the focus. How can you help them solve their problem.
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