Or maybe youve built something yourself that isnt on the list? Development & APIs. Managing a marketing calendar is no small feat. Airtable also integrates with popular CMS platforms and applications, like WordPress, Twitter, Facebook, and Google Drive, making content planning and execution seamless. And it includes tactical takeaways from Airtable customers such as TOMS footwear, Code & Theory, and SHI. So what information do you need to capture in your content calendar? Overview Next up, you'll need to configure the calendar's properties so that it performs and looks the way you want it to. Interface Designer: Calendar Element | Airtable Support Editorial calendars are unique to the team they serve. Looking for guidance on how to create the best marketing calendar possible? My calendar view is showing empty brackets next to event records, what might be causing this? If you're producing multiple content types, or publishing to multiple channels, including this metadata will make it easier to filter views, map your workflow, and understand your teams capacity. Marketing Calendar - Airtable Universe Deadlines (for writer, editors, producers, etc.) Internal communications teams producing content for employees will find this template especially useful. For example, a calendar might offer features like @ tagging and revision history. Why are you still reading? Airtable CFO Ambereen Toubassy took the stage at the Milken Institute's Global Conference to discuss how emerging technologies like AI are inspiring leaders to reimagine the future of work. A kanban board A kanban board is a great way to make a content calendar visual. Read our Airtable guide to learn the 6 steps you need to craft your marketing calendar skills. Email marketing template: You can own every step of the email marketing process in this template. ), start by cataloging the content your company has already produced. When used in combination with a content calendar, social media calendars can help you plan cohesive content themes across your channels, and distribute your content through social media. To define a date range, click the Set an end date field option next to a date field that has already been plotted. By now, youve mapped out what content you already have and what you need. When a calendar view is opened for the first time (this applies whether it's opened within a base or a shared view), it will open to the nearest month/week/day that contains events. Open URL to Anydesk doesnt work - Airtable Community Create custom workflows to run campaigns and track successes, Build roadmaps and alignment while creating products customers will love, A single, well-organized place for both your data and your processes, Keep teams aligned from recruitment to onboarding and beyond, Win loyal customers with smarter processes and account management, Streamline requests, manage budgets, and automate reporting, We offer professional services and support to help you get the most from Airtable, Learn about our data protection, admin tooling, and more. You can also check and change your preferences by entering your email at this link. The right tool should be both granularly organized, and easy to use for all of your teammates. Event planning calendar: Good for organizing dates and tasks for sponsored events. Records with values in both fields will show up on the calendar as ranges. A competitive analysis system for tracking competitors, as well as their products. The heart of these processes and toolswhat we refer to as your content operationsis your content calendar. Every calendar needs at least one date field to use in the "Start date field." Global marketing calendar Template - Free to Use | Airtable is Head of Content at Airtable, with over a decade of experience in content strategy and production. Oversee the strategy and to drive brand marketing and digital . To set up the "Send an email" action click the blue "+ Add Action" button. Publication channel - Where will you actually share the content, and how often will you need to post to stay relevant? Instead, hiding fields in a calendar view determines which fields are visible in expanded records for calendar view share links. This ensures you make the most out of every asset, and frees every stakeholder to deliver their best work without confusion over ownership, goals, or timeline. With an intuitive, easy-to-use interface, Airtable is a great fit for editors, writers, and designers alike. When youre comparing marketing calendars, note the following features: APIs: A marketing calendar should connect to other types of calendars (for example, a content calendar or a social calendar). Airtable allows for easy customization, rich field types, over 1,000 integrations, and tons of flexibility so you can tailor your calendar to your workflow (not the other way around). )but without smart processes and smarter tools, bottlenecks can paralyze your production. Here are 10 great example templates demonstrating how Airtable users have created their own editorial calendars: Basic content calendar template Klipfolio's content marketing calendar Laura Blackwell's structured scheduling for journalists Britannica.com's digital content management system Cool Music and Things music blog content tracker Many teams use a content brief to help them validate ideas before they get started. The social media calendar template is great for planning and tracking content across multiple social channels. Before you map out a marketing calendar, take stock of your in-house capabilities. For example, you might sort them into Scoping, Drafting, In review, etc. Or if youre ready to get building, feel free to skip straight to the template youre most interested in. With details like story title, publish date, author, and editorial notes, its a streamlined way to coordinate your teams calendar. To resolve this, either add information to that field in the base or toggle that field to not show in the element. Check out these Airtable templates for SEO, content marketing, social media and more. Social media calendar template: You can do a lot more than plan your social posts with this template (although it does that really well). Lets agree to move on and never speak of this. By default, the summary function for each numeric field is Sum, and the summary function for non-numeric fields is blank. Manage your content calendar with Airtable - For The Record Align different teams and departments Your content contributors might include writers, editors, SEO specialists, legal reviewers, and more. Product launch calendar: Great for building out a roadmap for positioning and promoting a new product. Team members focused on productionlike writers and designerscan use the "content pipeline" table to map out details like status, title, headline, and thumbnail for each piece. The creators are the ones linked to. 2022 Marketing Trends Report Webinars Airtable Demo: Marketing campaign planning best practices Rewriting the future with no code at Panavision Templates & Universe examples (from the community) Marketing Campaign Tracking Template Content Calendar Template Washington National's Sports Marketing Reference Template You can also brainstorm, visualize, and schedule social content for different platforms all in one place. It provides a shared space for all parties to add updates, feedback, changes, and ask questions, reducing the need for excessive emails and meetings. Dark Here's how you can use Airtable Automations to automatically schedule a Google Calendar event based on the contents of your Airtable recordswithout ever having to leave your Airtable base. Yes, printing views is covered in this article. A good content calendar should also be highly customizableyour team will want to view and share information in the ways that match their personal workflows. How to Build an Airtable Content Calendar (For Free!) - Webserv That starts with a realistic sense of what you and your team can commit toand designing your marketing plan around that capacity. In companies that are new to content production, its not uncommon to see teams running without a formal content calendar. I know. Here are a few types of marketing calendars: Content/editorial calendar: Ideal for planning content creation and promotion for blogs, ebooks, podcasts, and more. Content Calendar Product Roadmap . This ebook features expert insight and commentary from Adam Broitman, a partner at McKinsey and an authority in digital marketing operations and technology. Dsseldorf, North Rhine-Westphalia, Germany. It's worth noting, that only the first image attachment that shows in the corresponding attachment field will appear in the calendar element. This one might sound intimidating at firstbut think about your calendars metadata as the next layer of description for each piece of content. If you have a Pro plan and have plotted any date ranges, you can click and drag on them to move them around just like the single-field cards, or click and drag on the edges of the ranges to lengthen or shorten them as desired. How often will you publish on each platform? If you drag a record to the sidebar, that will clear the value in the date field, "unscheduling" it. You can return the weekend dates to their original appearance by mousing over the Saturday or Sunday column headers and clicking (a popup that says "Expand weekends" should appear). Now that you've placed the calendar element, you'll need to configure the calendar. Any changes made to the source data are automatically reflected in the destination base. Gallery viewslike the one pictured abovecan help social media managers plan the visual look and feel of their social campaigns. Or use the table of contents to jump to a specific topic. Calendar views (as you might guess) allow you to look at your records on a calendar. You'll then place the element somewhere in the layout of your interface page. This is not essential, but the (B) option is better. Whatever approach you take to brainstorming, its an opportunity to generate creative and engaging content ideas that connect to and support your marketing goals. . A database to help with content repurposing so you can publish new stuff every day. Its almost time for the fun part: envisioning the future of your content. Improves cost efficiency: A unified, real-time calendar elevates cross-team planning and coordination. Dana Frederickis a content marketing strategist and content operations expert at Airtable. Navigate. Margherita Elias - Creative Art Direction - VMLY&R | LinkedIn Vet content before adding it to your calendar Before you transfer ideas from your scratch pad to your content calendar, vet them with care. Those differences are covered in more depth below. Regardless, if you need to break your content into a digestible execution plan, a content calendar is your best bet. For example, you might use the image gallery to see all of your hero images at once, so you can check for visual variety and cohesion. This granular visibility helps you quickly uncover details on resourcing, timelines, external events, and missed or delayed deadlines. To add a new record at a particular time in Week, 3 day, or day mode, double-click on the date/time to which you want to add a record. This provides a visually pleasing way of seeing projects and tasks over time, planning out sprints, coordinating events, and much more. NoteThe Editable setting allows users interacting with the interface to add, edit, or delete records in the view element. 1. Marketing calendars can also become effective resource management tools. Rich field types Does it give you the option to include field types like links, attachments, photos, and videos to let you store all of your related assets for each piece? These include the ability to define date ranges, as well as the ability to plot multiple date fields from the same table on a calendar. The most useful content calendars help your team execute more efficiently, and give your stakeholders and partners the information they need. To create a new calendar view open the view sidebar, then underneath the Create heading click the Calendar option. Its equal parts strategy map, project tracker, communication tool, and organizer. You name it, you can build probably build an Airtable for it. is a content marketing strategist and content operations expert at Airtable. But thats a missa siloed social media calendar makes it hard to align messages across your content, or to coordinate social promotion of key assets. Contact A spreadsheet-like grid Grids allow the most granular, detailed level of organization. PR template for keeping tabs of your press campaigns and contacts. Guest post strategy for offering your insights and ideas in other publications. Most teams use statuses like planning, writing, editing, production, staging, live (published), on hold, or cancelled. Sometimes, when it comes to editorial calendars, less is more. Generally your personas should define the types of customers youre hoping to attract, including things like demographic data, firmographic data, behavior patterns, and motivations. Easy customization Does it allow each teammate to tailor their view of the calendar to their needs? As you may have guessed, given the different types of content and other variables (labeling for themes, deadlines, etc. Dana Frederickis a content marketing strategist and content operations expert at Airtable. You can use Airtable to create a marketing calendar with multiple, customizable calendar views; visualize data relationships to better guide planning; and automate mundane, repetitive tasks. Marketing Campaign Planner . Use this Airtable template to track all types of marketing goals. Maybe you even tell yourself you're just. How to send an automated email | Airtable Support I did not make these templates, I only collected them & presented them here. At the end of the day, even the best marketing strategy comes down to consistent execution. Using the summary bar in Airtable views | Airtable Support This means that if the nearest events are in a past month, then that past month will be displayed. Global marketing calendar template: Connect multiple projects under one view to unify all stakeholders and share marketing goals. If you've created your calendar in Airtable, you can customize information for different teammates with views. Centralize your editorial calendar and content pipeline The Content Marketing Pipeline contains separate tables and views for articles, content ideas, publication, verticals, and SEO everything you need to run a content marketing machine in one place. Theyre perfect for dialing into the detailslike looking at the step-by-step production plan for a specific piece. A content calendar should allow you to easily assign tasks to specific people, so everyone knows what actions to take and when. Tip: Try Airtables social media calendar template to integrate social activities with your main content calendar. Users on Pro plans have access to a set of advanced calendar features, designed so that teams with calendar-intensive workflows can get extra insights from their records and design extra-powerful calendars. This content strategy template helps businesses with more than one product. The "Fit image size" toggle will allow for slight adjustments in the way the thumbnail will appear in the element. Something short and sweet is usually good. Updated on : 25 May 2023 Advanced calendar features How can I have it default to show the current month? It should help your team stay ahead of looming deadlines, and empower individual contributors to see how their work impacts marketing output as a whole. Because every marketing team has its own priorities and processes, no two marketing calendars are exactly the same. For the calendar to open in the current month, there either needs to be: In a calendar shared view, it's possible to specify a default calendar timescale and default to a specific date, but there's no way to always show the current month regardless of the distribution of events. Drives business results: A content calendar should be connected to other sources of data (for example performance data, budget, and channel spend). And while some of your team members will be excited to learn a new system, others might approach it with skepticism. Press management database to track relationships with reporters, influencers, Youtubers and more. This will bring up the date field picker again. Aim for a cadence thats a) sustainable and b) helps you hit your content goals. From organizing your content and team members' input to streamlining your process, there are many advantages to using a content calendar. Be sure to capture audience information in your content calendar, even if you only have one or two personas to work with. These templates are a great starting point, but customizing your calendar will make even more impactful for your team. The "Properties" box allows you to customize the Source, Data, and Appearance of the calendar. Read on to see how to create an effective calendar, and discover popular templates for key marketing use cases. About For example, at Airtable, we post How tos to our blog every week, and product updates every month. The right marketing calendar is built to track and coordinate your teams key events, deliverables, projects, and priorities. If your workspace is on the Enterprise or Pro plan, you'll see the option to Use an additional date field in the date picker. Here are four tips to help you create a marketing calendar. Grab the Airtable, A streamlined stakeholder analysis/management tool. Increase foot traffic to your small business with this loyalty (and messaging) template. Blog editorial calendar template: Use this template to plan blog content and distribution tactics. A database to plan and track the performance of your content marketing efforts. How to print calendar view in full? - Airtable Community Content toolkit for planning and delivering good website content. Introduction Adding calendar elements If this is the first time you've added elements to an interface, please consult this help article first. Once a date field has been selected, your calendar view will populate with the records from the selected date field. This will bring up a mini-editor from which you can edit the primary field or the associated date field being used for scheduling. The "Initial view" section allows you to set up the way that the calendar will initially appear to collaborators opening the interface. Getting started with Airtable calendar views If you have at least one date field in your table, you can create a calendar view. Some calendars only list out assets and publish dates; other calendars help you understand pre-publication deadlines, quickly see important metadata, and connect content back to themes, campaigns, and goals. By default, this option is toggled off. By default, your calendar view will show weekend dates (Saturdays and Sundays). Filters: Choose a tool with intuitive filters so you can quickly narrow your view to show only the information you need. Brands that publish both in print and online will appreciate this calendar. A collection of actionable content calendars built in Airtable: Blog editorial calendar to help manage the content creation process. And with over 1,000 integrations, its easy to integrate with your existing tools. Keep all your content true to your brand identity with this product messaging library. (We also recommend trying emoji.). A thorough audit will help you avoid redundancy, unearth forgotten gems, weed out expired content, and get inspired for your next projects. A comprehensive SEO checklist to optimize your website for search engines. Kanban: In the context of a content calendar, kanban is most frequently used to visualize the production stages of your asset. How to create the perfect editorial calendar, How to choose the perfect content calendar, Discover automation, views, reporting, and more, See how Airtable scales for large and complex organizations. Some organizations will have extremely detailed, deeply researched customer personasothers will be lighter-weight. So basically . Look for features like pre-built design elements, pre-made templates, and robust filter and labeling options that make it easy to organize and communicate information for the whole teamfrom newbies to power users. Want to see how Airtable can take your content calendar to the next level? There's an additional toggle to "fit" or "crop" images. You might also add in deadlines for drafts, reviews, and approvals. Effective calendars help you do everything from improve performance to close gaps in service delivery. A content calendar helps divvy up production responsibilities among contributors, and gives other stakeholders a view of whats coming next. Marketing calendars are an essential tool for managing busy content pipelines and keeping every stakeholder aligned on marketing priorities, objectives, and deliverables. Know how to use digital tools (Notion, Airtable) to their best capacity . If its a struggle to use, your team wont see the value in it and will eventually turn to other tools. In the GIF below, you can see how making some adjustments (like adding an end date field) gives more space for adding more information: You can also color the records in the calendar. How to Build an Airtable Content Calendar (For Free!) One of the most popular uses for Airtable in the content marketing world is managing a social media content development calendar. In these cases, they will show as (empty). This video will show you how to use Airtable for your social media content calendar. Finally, you can also customize the appearance of the calendar. You can also visualize dates for planned deliverables and easily act on your own tasks. Inventory Tracking Marketing Campaign Planner Event Planning See More Social Media Calendar . This template is distilled down to only need-to-know information around your publication schedule. How to create a content calendar: 3 essential steps 11 min read A content calendar helps you map out your content plans, keep those plans on track, and stay on top of both the small details and the big picture. Choosing the right template starts with defining the way you want to use it. When you build a marketing calendar, start with a list of key deliverables, events, and planning priorities of your team. I recently made a video on how you can dynamically link multiple records in airtable to a single one using make. Grid: If youre used to creating editorial calendars in a spreadsheet, this view is the quickest to get used to. How to use Airtable in Content Marketing | BuiltOnAir Certain field types will offer different summary options. In this case, we will choose the "Design projects" table as our source. Using Airtable for accounting + bookkeeping, Visualise Airtable data in Google Data Studio. Facebook Heres a quick recap of the most popular views for editorial calendars, and how most creators use them: Calendar: The calendar view is probably the most intuitive for those moving their calendar from tools like Google Calendar or Outlook. It shows upcoming deliverables at a glance, mapped to their respective due dates. It creates a central place to refer your stakeholders, gives you an easy way to view the progress of your deliverables, and makes it simple for your team to track their individual contributions. Airtable for your marketing calendar Video Airtable for your marketing calendar about summary Managing multiple marketing campaigns with different deadlines and external stakeholders can be a challenge, but Airtable is flexible enough to fit the unique scope of your projects, even as they evolve. Want this template? So, what constitutes a "good" content calendar is subjective. ), calendars can vary according to a team's structures and goals. Heres a list of key advantages your content calendar should bring your teamdoes your calendar check off every box? Create custom workflows to run campaigns and track successes, Build roadmaps and alignment while creating products customers will love, A single, well-organized place for both your data and your processes, Keep teams aligned from recruitment to onboarding and beyond, Win loyal customers with smarter processes and account management, Streamline requests, manage budgets, and automate reporting, We offer professional services and support to help you get the most from Airtable, Learn about our data protection, admin tooling, and more. Planning and design database to track all your post ideas and favorite social media images. Updated on 02 Nov 2022 1 Minute to read Print Dark If you no longer wish to receive marketing emails from us, you can unsubscribe by clicking the "unsubscribe" link at the bottom of any email from Airtable. Product. Likely, you have fields that are showing that dont have values. Product; Calendar views (as you might guess) allow you to look at your records on a calendar. With tables for organizing online communications, plus in-person events, this template maps every effort to a team objective.
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